Tuesday, May 10, 2011

Creative Brief - 1 - "The Fountain"


Identification
"The Fountain" by Marcel Duchamp, 1917

What is the project and the problem?
The project is quite literally a urinal laying on a pedistal. Written on the urinal is "R. Mutt 1917" It was simply a shock value piece and the orrigional was destroyed after being displayed for only a little while.

Who is the client?
I guess you could say that the client was the art show to which he'd submitted it. But even though the art show declared that any piece of art would be shown, "Fountain" was NOT shown.

Who is the intended audience?
The intended audience was the general public... forcing them to see ordinary objects in a new way.

What is the core message?
The core message was the beauty in every day objects.

What is the hoped-for outcome?
Shock value, and thinking a little more deeply about what is art?

What is the Graphic Strategy?
I think he just had an amusing thought and ran with it. Graphic strategy for shock value is so hard to pin down.


http://en.wikipedia.org/wiki/File:Duchamp_Fountaine.jpg

1 comment:

  1. Do you think there was any significance to where or how he signed the name? Dadaism is pretty much nonsensical anyway.

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