Graphic Design 3 - Assignment 2

Company name:

Grandma's Pantry

Product produced:

Jams and Jellies, Canned Veggies, maybe Canned Beef

What is the price range of the product?

$4-6 per pint

Who is the market for the product?

Families that want healthy, wholesome, down to earth food.

Who will buy the product?

Everyone, it's delicious!

What types of color schemes are appropriate for this market?

I'm thinking earth tones with reds, blues and greens

What type of typography is suitable? What are some possible typefaces?

I'm going to stick to old style fonts with the possibility of some decorative font

If the market and the purchaser are different, how can you create a logo that appeals to them both?

Note the health, and have appetizing imagery

What qualities will the company logo communicate? What words describe your company?

Wholesome, Home-i-ness, Healthy, Traditional

What words describe the product?

Delicious, Home-Made, Healthy, Traditional

What are the major strengths of the company?

Delicious, Home-Made, Healthy, Traditional, Grounded

What are the weaknesses of the company?

Many competitors, long production time

Who are the competitors for this product?

Tree of Life, Walden Farms, Crofters, Bionaturae